 | Cub Scout School Night Resources School Night for Scouting is your Pack's best chance to engage new Cub Scouts and families in your program. This page is your one-stop location for all the council and national resources you need to set your Pack up for a great School Night program this fall! We're here to support you in your effort to bring new Cub Scouts and families into your Pack. | |
We know this fall's recruitment campaign is probably going to look different that it has in the past. With that in mind, we've modified our membership plan this fall to focus on retaining our current Cub Scouts, recruiting at the unit level wherever possible and providing district recruitment events to support those units that may need some extra help, and reaching out in new ways and utilizing more resources available to use that we may not be vary familiar with at this time. Download the one-page 2020 Fall Membership Plan here and take the action steps outlined to support growth in Scouting in your unit! |
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National Webinars - July 9, 2020 - Tech Edition: BeAScout.org, Invitation Manager
- July 23, 2020 - Geofencing, Search, Social Media, Peer-to-Peer Recruiting
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Council Resources Text to Join - New recruitment tool Text "Join BSA" to 31996 to send your new Cub Scout families to register online quickly! An auto reply text message appears and drives interested families to BeAScout.org. Families can search for your pack by zip code and start the sign-up process right away. Make sure your new families can find your pack on BeAScout.org. School Night Promotion Material You can order flyers, posters, yard signs, and buddy cards from the council at no cost to your unit to support your School Night efforts. Please allow five (5) business days to complete your production request. If your School Night material order is received at least four (4) weeks prior to your School Night event, the council will use your School Night information to establish a Facebook event on the council Facebook page that will be geofenced to advertise your recruitment event digitally. Recruitment Material Request Form |
BeAScout.org Manage your unit pin on BeAScout.org to make sure someone looking for information on your unit find the most accurate information available. Your unit pin is managed by select adult members (the unit Key 3) of your unit through their personal My.Scouting.org account. Instructional videos and guides for all aspects of updating your BeAScout pin, configuring online registration, and utilizing Invitation Manager and Application Manager are available at the BSA's Online Registration page. Any unit that updates their BeAScout pin between June 1, 2020 and September 30, 2020 will be entered into a drawing for a chance to win a $500 Scout Shop Gift card, or one of five $100 Scout Shop Gift cards! |
Peer-to-Peer Recruiting The best recruiters we have are every one of our current Scouts. If a current Scout invites one of his or her friends to join Scouts, the friend is more likely to join Cub Scouts as compared to every other marketing effort we put into recruitment. This fall, any Scout that recruits a friend to join Scouting between September 1, 2020 and November 30, 2020 will get a special, one-of-a-kind recruiting patch. Scouts that recruit a new friend to Cub Scouts will fill out a Google Form, with the help of their parents, to tell us who they are, where they live, and who they recruited. All newly recruited youth must be registered with the council by November 30, 2020 for the recruiter to be eligible to receive his/her patch. Patches will be mailed to Scouts in early December upon verification of new Scout registrations and total patch quantity needed. Scouts that recruit multiple people will be eligible to receive one patch per Scout recruited. Order your Peer-to-Peer Recruiting cards from the council here: |
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Additional Recruiting Tools Kids and parents everywhere are looking for a program that offers fun, adventure, and character-building opportunities. Cub Scouts is that program! There are so many resources available at your fingertips to support your efforts to grow your Cub Scout Pack. Take a look at what you have access to from the BSA: - BSA Brand Center - BSA-branded flyers, posters, photos, social media images, videos, email templates, and much more
- Online Registration - The Boy Scouts of America offers on online application process for youth and adults that can be completed from start to finish without a single piece of paper changing hands.
- Has anyone asked you "What is Cub Scouts?" Go to the 5 Questions folder on the BSA Brand Center to find concise videos that you can download and make available to people who may not know what Cub Scouts is.
- Program Planning Resources - Calendars, notebooks and program planning charts to assist you in planning unit programs for this Scouting year!
- Fall Cub Scout Family Fun Days - Join us on September 26 or October 3 to experience some of the fun things Cub Scouts can do! Current Cub Scouts and their families AND NEW Cub Scouts and their families are invited to come to camp!
- Haunted Woods - A special Halloween attraction at Camp Oh-Da-Ko-Ta. A 40-minute walking tour of the camp.
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Recruitment Idea Books      |
As we look ahead to the fall of 2020, we must be committed to enrolling new members in every one of our Cub Scout Packs as well as re-engaging our current members. At the same time, we have to understand that the way we do that will probably be different than we're used to and that we cannot simply not recruit because we can't do some of the things that we're accustomed to being able to do! Our staff is committed to helping share some different ideas about using alternative promotion methods and recruitment events. We also want to hear from you about some of the different and unique ideas you want to try to bring new members into your Pack. There are going to be things that you try that haven't yet been thought of that we will want to share with others to help them recruit new Cub Scouts! Below is a flow chart for various scenarios that our staff is following to plan for best case and contingencies if we can't use our best case scenarios (click here to download the contingency plan flowchart): | INTERACTION OPPORTUNITY | BEST CASE | IF NOT, WHAT NEXT? | FIRST CONTINGENCY | IF NOT, WHAT NEXT? | SECOND CONTINGENCY | | School Open House / Meet the Teacher | Information Table attended by Unit Representative (in-person) in building or outdoors | ⇒ | Information Table attended by School Representative (Teacher / Parent / PTA, etc.) | ⇒ | Information Table set-up with Unit flyers unattended | | School Night for Scouting Location | Conducted in-person at school either inside building of outdoors (playground, ball field, courtyard, etc.) | ⇒ | Conducted in-person at alternate site near school (church, community center, city park, etc.) | ⇒ | Conducted virtually (Zoom, Google Hangout, etc.) | | Scout Talks (Classroom style) | At school, field staff member or unit volunteer promotes Scouting with 2-3 minute talk (in-person) | ⇒ | Live Scout Talk by field staff member or unit volunteer to promote Scouting (Zoom, Google Classroom, etc.) | ⇒ | Pre-recorded Scout Talk video played by school staff / teachers and/or virtually (Zoom, Google Classroom, etc.) | | Scout Talks (Lunchroom style) | At school, field staff member or unit volunteer promotes Scouting with 2-3 minute talk (in-person) | ⇒ | Live Scout Talk by field staff member or unit volunteer to promote Scouting (Zoom, Google Classroom, etc.) | ⇒ | Pre-recorded Scout Talk video played by school staff / teachers and/or virtually (Zoom, Google Classroom, etc.) | | Scout Talks (Assembly style) | At school, field staff member or unit volunteer promotes Scouting with 3-5 minute talk (in-person) | ⇒ | Live Scout Talk by field staff member or unit volunteer to promote Scouting (Zoom, Google Classroom, etc.) | ⇒ | Pre-recorded Scout Talk video played by school staff / teachers and/or virtually (Zoom, Google Classroom, etc.) | | Promotion Materials - Flyers | Distribute hard copy (paper) flyers directly to students in school | ⇒ | Ask school to distribute hard copy (paper) flyers to students | ⇒ | Ask school to distribute soft copy (electronic file) to students | | Promotion Material - Buddy Cards | Distribute directly to students at school by current Cub Scouts to potential Cub Scouts | ⇒ | Email & text invitations from current parents / Cub Scouts to potential Cub Scouts | | | | Promotion Material - Yard Signs | Place on school property | ⇒ | Place on Scout family yards near school | | | | Promotion Material - Posters | Display at school | ⇒ | Place in city parks | | | | Promotion Material - Council Facebook Geofencing | Your Pack's School Night as an event on council Facebook page to promote to potential Cub Scouts | | | | | | Promotion Material - Unit Social Media | Your Pack's School Night as an event on unit's Facebook page to promote to potential Cub Scouts | | | | | | Promotion Material - Direct Mail | Parent request for school directory to mail School Night information directly to families | | | | | | School Announcements | Part of daily announcements via loud speaker system (audio only) and/or closed circuit TV (video) | | | | | | School Marquee / Sign | School Night Date message running on marquee or on sign | | | | | | School Newsletter | Provide Pack School Night information to school for inclusion | | | | | | School Social Media | Provide Pack School Night information to school for inclusion | | | | | | School Phone / Text Service | Provide Pack School Night information to school for inclusion | | | | | | PTA Newsletter | Provide Pack School Night information to PTA for inclusion | | | | | | PTA Social Media | Provide Pack School Night information to PTA for inclusion | | | | | | |
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